Instagram serves as a great outlet to show off the spirit of your brand...

...to create community and to inspire engagement around what you’re doing. Wendy’s, charity: water, Ben and Jerry’s, General Electric, and Oreo are just some of major brands that have jumped onto Instagram to create a splash via short-form video. In fact, 40 percent of the top 1,000 most popular Instagram videos are from brands.
 

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