By offering free tutorials, You can build your own business on reputation alone. 

According to recent studies, 91% of mobile phone users turn to their devices to figure out how to complete a task they are undertaking. More than 100 million hours of how-to videos have been watched in the USA in the first 5 months of 2015. A tech company could focus on producing more helpful product tutorials, for example, while a health and wellness brand might put out training videos that offer workout tips. Think of one way you could offer actionable resources relevant to your target audience, and you’ve got yourself a tutorial video (maybe even a series?).