Product reviews are a staple in the world of corporate video; they are so for a reason.

Because they’re effective. According to a 2012 study, 57 percent of consumers are more confident to make a purchase online after watching a product video. More confidence equals fewer returns, fewer sales calls and happier customers willing to share their experience with your brand. There’s also the famous stat from Zappos where simply adding video to its product pages had a sales impact of 6 to 30 percent. All they did was add video. Nothing else. Why wouldn’t you do that?